The CRM full form in telecom is Customer Relationship Management. There’s a lot of demand for CRM in the telecom industry.
A full form would be Customer Relationship Management, and it has been around since about 1985 when IBM introduced the concept to their marketing department which used data from customer transactions like purchasing product or service information on behalf of other companies such as AT&T Corporation (1924).
The modern day version offers many benefits including improved customer satisfaction through timely tracking; reduced operating costs because fewer mistakes happen with this system than without one; increased market share among competitive brands who are using similar software/systems but not all together so there can still exist space Left Over for other players to garner more customers.
The system can be used for collaboration with other departments like sales, marketing, customer service etc., allowing them access to information that may help strengthen the brand’s place in the market and will also benefit their own efforts, additionally there is increased impact of brand messaging because all messages are customized.
Many brands have invested in a CRM system which may have been expensive as they needed to bring people on board as well as train them as the system would be complex and more importantly it is important that the system is user-friendly if not employees will rebel against it.
In case of small businesses, data from transactions are stored at the speed of light away from fax machines and notebooks, in most cases they use cloud computing where data is stored on servers which are paid for by the service provider like Google or Amazon.